Sweet Life Jelly Company
Say hi to Deena!
About Sweet Life Jelly Company
We are a family run small handcrafted jelly, jam and cooking sauce company. We offer classes in Jelly, Pickled Veggies and Charcuterie. We started out of a love of sharing food and experiences with friends and family. Our motto is Life is short make it sweet and our mission is to make every meal a memory. We want to make your whole life sweet not just your toast so we share recipes, ideas, teach you how to delight your friends and family with beautiful entertaining ideas. We also teach life skills and kitchen science so that you can have the knowledge that will allow you to always provide for your family. Now, here’s the spotlight on Deena White, owner of Sweet Life Jelly Company!
When did you first get started?
I have always canned with my mom. We had a summer and winter garden every year. I can't remember when we didn't put up our own food. Somewhere in the middle life got crazy but when the 4 kids were grown and out of the house all of a sudden I had no outlet for my creativity and I started making jellies and jams as gifts. I was working for a large Galveston based company in 2019 and when the executives came in from Missouri, I sent them home with jelly for Christmas. The orders started coming in and Sweet Life Jelly Company was born. A year later I quit my job and have been running my business full time ever since.
What inspired you to start your business?
The happiness that it brought to people to receive one of my handmade jellies and the joy it brought me to create and craft anything I could think of. 3
What is your favorite thing to make/produce?
My favorite thing to produce is always that new flavor of jelly that is rolling around in my thought process. Going from the nerve wracking wondering if it will be good to seeing it sell out because people love it makes this Italian Grandma so happy.
Where are you from/where did you grow up?
I grew up in New England. It comes through in my practicality, my it is what it is attitude and my independent spirit.
Share a fun fact about yourself you'd like your customers to know!
I hate baking. Cooking is about exploring, adventures in flavor and experimenting. This is especially true with Jelly. There is a basic recipe you must follow for safety reasons and for the jelly to be a good consistency but there is so much creative freedom! Baking is about science. It is precise and measured and it doesn't make my soul sing. If I was Marie Kondo baking would get donated!
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