Verve Jewelry Co
Say hi to Allysa De La Cruz!
Verve Jewelry Co. was born through a love of fashion, accessories, and all things western & coastal. As a Tejano whose Mexican ancestors have been in Texas for centuries, I have a deep love and appreciation for my native Texas culture. A bandana is often seen as the symbol of western fashion, which is why I decided to use it as my primary medium for jewelry making. The shells in my jewelry are representative of where I grew up — on the Texas coast.
When did you first get started?
The business was created March 2025, but the idea has been brewing for years.
What inspired you to start your business?
What really inspired me to start Verve was that I wanted to wear a bandana, but I also wanted to wear a necklace everyday. Why not marry the two?
What is your favorite thing to make/produce?
My signature bandana necklaces — the Carolina Slim & the Coastal Cowboy — are by far my favorite pieces to make.
Where are you from/where did you grow up?
Born & raised in Houston, Texas. Graduated from Dickinson high school, and still call the city of Dickinson my home.
Share a fun fact about yourself you'd like your customers to know!
My wonderful & supportive husband and I are high school sweethearts!
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